Director Shadaab Mirza has set a major benchmark with Coolie Ki Diamond Dulhaniya on Kuku TV produced by Ritu Vaidya. under Kusum Communications, that has crossed an incredible 75 million views in just one month — a number being described as unprecedented for vertical television in such a short time!
The show, starring Nishant Malkani, Adah Khan, and Akshay Anand, struck an instant chord with audiences through its emotional warmth and engaging storytelling. For Mirza, the project was also a landmark moment as it marked his directorial debut on the channel, making the achievement even more significant.
One of the visual highlights of the series was a specially created railway station set built in Mira Road, adding authenticity and cinematic scale to the narrative. The show’s digital buzz was equally strong, with a single promotional reel crossing over 8 million views, further amplifying its popularity.
Mirza’s journey reflects steady creative evolution. Early in his career, his short film travelled to the prestigious Festival de Cannes through his film Mumbai, earning him global recognition. He later directed the critically appreciated film Barkhaa, which won him a Best Debut Director Award at IFEFA, Australia, besides critical acclaim for his sensitive storytelling.
With a record-breaking digital success achieved in record time, Shadaab Mirza stands out as a filmmaker who bridges meaningful narratives with mass audience appeal — a rare balance that is clearly resonating with viewers.
Currently, post Coolie Ki Diamond Dulhaniya, Shadaab Mirza has completed three other vertical shows and is working on an OTT project as well
Looks like director struck diamonds as much as the coolie with this Kuku project!
